The Coat of Arms, granted to the council in 1976, shows the union of the forest and the seaside.
This is achieved by using elements from the shields of earlier authorities. New Forest District Council was formed in 1974 with the merging of:
From the former New Forest Rural District Council comes the head of the stag royal, arrow and stirrup, all in gold.
The ancient ship is taken from the arms of Lymington Borough Council. The azure sea-lion, resting a paw on a golden anchor, is also from Lymington's crest, as is the white boar with golden hooves, tusks and bristles.
The oak tree at the top is from the arms of Ringwood and Fordingbridge, as are the sprigs of broom which decorate the shoulders of the boar and the pony, also taken from the Ringwood crest.
The logo is a stylised version of the council's seal, and takes its colour from the colour azure granted by the College of Arms.
Our motto is: 'Old yet ever new'.